Since embarking on the journey of starting my own brand, I’ve learned so much about how pants are supposed to fit. While my brand LNO STUDIO focuses on trousers (at the moment), the principles I’ve learned can be applied to denim as well. I want to share these lessons with you because I know they’ll come in handy when you’re shopping for jeans. Furthermore, these tips will help you find jeans that you actually want to wear and keep. I know for myself that I tend to keep clothes longer when they fit me well because they are more comfortable!